The APF tool is framed around the four elements of the Advocacy Planning Framework:
- core strategic focus of your campaign
- way into the process
- the messenger
- message and activities
The tool for each APF element consists of two columns: the left contains the key questions to be answered in your advocacy planning process for that element; the column on the right provides explanation and illustrations to give you deeper understanding of the focus of the questions, thereby aiding your thinking and planning. The questions are intended to be clear and straightforward and the explanations as illustrative as possible in line with our intention to develop an advocacy-planning tool that can stand on its own and be used by practitioners with relative ease. Hence, we hope there is very little learning needed to understand and use the tool.
The APF tool is designed to be a practical and user-friendly advocacy-planning tool.
The APF tool is designed to be used in a real planning process, so we prepared it as a handout that you can use to make notes as you go from step to step. Further, it misrepresents the iterative nature of the tool, if it just presented on line as a simple list of questions. So, please click on the picture below to download the 8 pages of the Advocacy Planning Framework tool in PDF format.
