Figure 7.
Way into the process (APF)
In Figure 7, we have broken down this first detailed mapping and planning process into six elements which address the following questions:
- What is the level of interest in the researched policy issue in the target policy process?
- Who are the key decisionmakers and opinion leaders that you need to influence?
- How does the decision-making process really work?
- What is the best timing/opportunity to start or continue your advocacy effort?
- How do the stakeholders understand the target policy issue and the potential solutions?
- What are the current positions of key actors in relation to any proposed change in policy?
There is considerable overlap in many of the categories presented separately in the APF--for example, demand and openings/timing--but we feel there is value in looking at the advocacy challenge from each of these perspectives as they ask you to consider slightly different elements and lend the required depth and nuance to strategic planning. This process should reveal an in-depth insight into the opportunities and challenges that lie ahead of you, which in turn inform all other aspects of your advocacy plan.